JA Senegal and Delta Air Lines Launch #Innovation Camp in Dakar, Senegal

For Immediate Release

13th March, 2018 – JA Senegal partnered with Delta Air Lines to run an Innovation Camp, which was held at Place du Souvenir Africain on March 3rd, 2018 in Dakar, Senegal with 88 university students from six schools.

The students were selected from British Business College, Centre de Formation Professionel et Technique, Senegal Japon, Ecole Superieur Polytechnique de Dakar, Institute Technique De Commerce (ITECOM) and Institution Sainte Jeanne D’arc to participate in this event. Students went through a design thinking workshop facilitated by Babacar Birane, CEO and Founder of Baobab Entrepreneurship (a Senegalese enterprise specialized in designing and running early stage startup support programs), to understand how design thinking can be used to solve complex challenges in the workplace.

Students were subsequently divided into ten groups to work on developing solutions to two challenges presented by Delta Air Lines. The challenges included identifying opportunities for Delta Air Lines in the petrol and gas industry, which is an asset for the economy of Senegal, as well as discovering new business prospects for Delta with the recent opening of the new international airport, Aéroport international Blaise Diagne, AIBD.

After an hour of working together, the students presented their solutions to a panel of judges comprised of Delta staff. Institute Technique De Commerce (ITECOM) emerged winners.

For the new airport challenge, ITECOM proposed that Delta introduce an initiative to sensitize the public on the distance from the Airport to the city, partner with hotels and transportation companies to shuttle passengers from the airport to the city and build a refinery plant close to the airport to provide kerosene for the planes and avoid flight delays. 

With respect to the opportunities for Delta in the petrol and gas industry, the team proposed that Delta should introduce a new line of services, create a biofuel plant and sell kerosene. 

Ecole Superieur Polytechnique (ESP) de Dakar placed second. They recommended that Delta build a petrol reserve, introduce special offers for Senegal flights, establish a network for transporting people and luggage and provide digital assistance for the passengers. Both teams won a trophy and cash prize.

The Minister of Higher Education, Research and Innovation (Ministre de l’enseignment superieur de la recherché et de l’innovation), Mary Teuw Niane, was present and engaged with the students at the Innovation Camp.

I am very happy to be part of this great initiative between JA Senegal and Delta. This activity of Junior Achievement is in line with the new agenda of our government. I am also encouraged to see that both public, private and training institutions were represented at the event. I invite JA to join the other initiatives of the Ministry, such as the development of the new center of learning, la Cité du Savoir de Diamniadio, which will be completed  within the next year,” said Monsieur Mary Teuw Niane.

The Innovation Camp offers an experiential learning environment for students based on real-life business situations. Executive Director of JA Senegal, Ms. Fatou Samb said, “We are delighted to partner with Delta Air Lines to impact the youth in Senegal. The Innovation Camp comes at a time when innovation is driving the world and this will enable Senegalese youth understand the importance of innovation and how they can apply the design thinking process to solve problems in Senegal. Delta Air Lines is one of JA’s strongest supporters globally, so we are excited about the expansion to Senegal and the francophone community at large to promote sustainable entrepreneurship.




About Junior Achievement

JA Senegal is a member of JA Worldwide, one of the largest global organizations focused on the economic empowerment of youth. JA activates youth for the future of jobs through the delivery of in financial literacy, work readiness, and entrepreneurship training.  Visit www.ja-africa.org

About Delta Air Lines

Delta Air Lines serves more than 180 million customers each year. In 2017, Delta was named to

Fortune’s top 50 Most Admired Companies in addition to being named the most admired airline for the sixth time in seven years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented six consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 323 destinations in 59 countries on six continents. Visit the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, and Facebook.com/delta.

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