JA Africa’s Animated Series Expands Financial Literacy Across Africa

Lagos, Nigeria, October 27, 2021 – Junior Achievement (JA) Africa and The Richer TM Media Limited (The Richer TM Media) today signed a partnership to produce The Junior Billionaires Club TM (JBC), an animated TV series designed to teach children across Africa about financial literacy and wealth principles. 

The animated series is developed jointly based on The Richer TM Kids Club – an affiliate of The Richer TM Media – and JA’s financial literacy, entrepreneurship and wealth education curricula which give young people the knowledge and skills to make informed financial, business, career and life decisions. It will feature Lola & Kweku-Sika, two young Africans who go on different adventures to learn key financial and wealth concepts as well as African history and other social studies/economics topics on Africa. The series will air in English, French and eventually Portuguese across different African countries on traditional and digital media.

During the signing ceremony earlier this month at the JA Nigeria Office, Simi Nwogugu, CEO of JA Africa said, “Expanding financial literacy across the continent is a key area of focus for us at JA Africa. This animated series gives us the opportunity to reach and educate millions of African children and young adults, especially those in hard to reach communities who may not have access to our classroom programs or digital activities. We will also spotlight inspiring African leaders, not only to celebrate them, but also to show young Africans that the continent has role models they can aspire to be like. It is our hope that it will encourage schools across Africa to set up Junior Billionaires Clubs to inspire their students.”

Omi Oshikoya, Chief Media Officer of The Richer TM Media, speaking about the partnership said “this partnership gives us the opportunity to inspire a new generation of Africans that are creating wealth and are successful in all areas of their lives which is our mission.”

According to Omi “Africa has a high poverty rate, and this can be traced to the lack of financial literacy. To reduce the financial literacy gap, it is important to note that in every African country two -fifths of the population is younger than 15 years old, therefore, to foster economic development, the focus should be on children who are the future leaders.” She also said “The curriculum has been created to include financial literacy, business as well as life and wealth principles to ensure the children are well equipped to thrive in the world we live in today. The COVID-19 global pandemic has made it imperative for children to be financially educated and to learn how to invest in their physical, emotional and mental health and other areas of their lives.”

The Junior Billionaires Club curriculum has been created to include financial literacy, business as well life coaching and wealth principles to ensure that children are well equipped to be successful in every area of their lives. The animated series will educate children in a fun and interactive way to prepare them for life as adults as well as to learn good values and life skills such as leadership and public service. Junior Billionaires Club will contribute towards achieving Sustainable Development Goal 1: No Poverty, and Goal 4: Quality Education.

About Junior Achievement Africa 

Junior Achievement (JA) Africa prepares youth for the future of jobs by bridging the gap between school and the world of work. Through the delivery of financial literacy, work readiness, and entrepreneurship training and in collaboration with schools, technical/ vocational centers and other partners, JA Africa works in 13 countries reaching 250,000 youth each year. Learn more about us at www.ja-africa.org.

About The Richer TM Media Limited

The Richer TM Media Limited is a media production company focused on using media and technology to produce content that inspires, informs, empowers and educates a new generation of Africans that are creating wealth and successful in all areas of their lives thereby contributing towards achieving at least 5 of the United Nations General Assembly Sustainable Development Goals, most importantly Goal 1: No Poverty.

For enquiries and Contact details

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Omi Oshikoya




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