JA Africa Selected as Field Global Immersion Project Partner For Harvard Business School

JA Africa recently had the opportunity to host a team of students from Harvard Business School in Accra, Ghana for one week as part of a required course called the FIELD Global Immersion. JA Africa was one of 157 FIELD Global Immersion Project Partners spanning 16 cities across 16 countries. Together these Partners combined to host more than 930 Harvard Business School students in all.

“We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in Accra,” said Simi Nwogugu, President and CEO of JA Africa. “We feel certain that the students were able to gather insights here that they would never be able to glean from a classroom discussion alone.”

The FIELD Global Immersion is a course designed to strengthen and develop students’ ability to manage and operate effectively in a variety of business contexts. JA Africa executives had been working with the team remotely in the months leading up to their arrival. While here, the students pitched their ideas to the leadership team, conducted field research with consumers around Accra and presented their final recommendations to management. The purpose of this immersive experience is to provide students with the opportunity to ’learn by doing’ through the challenge of introducing a new product, service or customer experience for their Partner company. This requires students to also focus on building contextual intelligence and team effectiveness skills while delivering value in an unfamiliar context.

Harvard is quick to acknowledge that this important learning experience would not be possible without the Project Partners.

“We are extremely grateful to JA Africa and all the FIELD Global Immersion Project Partners organizations for all they do on behalf of our students,” said Len Schlesinger, Baker Foundation Professor and Faculty Chair for the FIELD Global Immersion. “The students benefit immeasurably from this experience and we hope the partner organizations do as well.”

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