Entrepreneurship Education

JA  programs demonstrate to students the value of an education, bridge the gap of what they are learning in the classroom with the real world, and equip them with the skills and tools they need to be more successful in school and their future careers.

Our programs prepare students to proactively manage their finances, become entrepreneurs, and develop skills that will be recognized and valuable in a global workforce.

JA programs aim to prepare young people for adult professional life and the world of work. With curricula drawn from out global network of over 120 countries, the programs help youth become job creators for themselves and others as entrepreneurs, to get jobs and keep jobs, to make healthy financial decisions from when they earn money to what they do with it thereafter.

“JA was a life changing experience it was for me, as I was exposed to a higher level of education which made me acquire more knowledge through brainstorming and collaboration with people from different fields, backgrounds and beliefs.” -Oluwasegun Adesanya, Nigeria


JA Company Program provides introductory economic education for high school students by allowing them to organize and operate an actual business. Students not only learn how businesses function, they also learn soft skills that are instrumental to success; such as brainstorming, consensus building, critical reading, gathering and organizing information, group and self-assessment, Interpreting production inventory, oral and written communication.

Volunteers from the local business community employ a variety of hands-on activities and technological supplements to challenge students to use innovative thinking. The business skills that students learn in this after-school program will prove valuable as they begin to consider higher education and career choices.

Students work in groups within their schools and classrooms to develop business ideas, test them in markets, start and run businesses throughout the school year, all the while being coaches by professionals who volunteer in the program.

Students compete at the end of the year nationally and the winners go on to compete at the Regional Company of the Year Competition.

ITS TYME (Immersion Training Strategy; Targeting Young Marginalized Entrepreneurs)

ITS TYME is a hands on, highly impactful immersion training program that provides life skills, business education, mentoring and access to finance and industry specific apprenticeship opportunities to marginalized African youth!  

The ITS TYME experience enhances the ability of young semi-literate young men and women in Africa to acquire business skills and use innovative thinking to expand and enhance their career options and livelihoods. Since 2012, JA Africa has delivered the ITS TYME program in five countries – Gabon, Kenya, South Africa, Tanzania and Zambia. In collaboration with a wide range of partner organizations, the program has trained over 6000 out-of-school youth, mobilized hundreds of volunteer facilitators and business executives to mentor African youth and facilitate their access to the real world of business! Over 700 businesses have also been established under this program.

Building on the successful school-based JA Company Program, ITS TYME takes entrepreneurship training out of the classroom and into the African marketplace, motor parks, slums, sports arenas and other centers of youth activity with a mission to equip young people with the practical, strategic and tactical tools they need to become financially self-sufficient and active contributors to the social, economic and political life of their communities.

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